The Most Popular Ways to Advertise Online Twenty years ago, digital advertising was just a bunch of banners placed prominently on websites. They were annoying, you clicked on one in every 100, and they became the victims of “banner blindness.” Today, digital advertising is vast, with many different types of online ads being produced based
The seventh week of 2018 of RAM Ratings witnessed Fever ruling over Mumbai and Delhi. Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively. This week in the Mumbai universe of 12.2 million listeners, Fever FM shared the top spot with improved 16.1 per cent, followed by Radio Mirchi and Radio City. Radio Mirchi maintained its second
There is no doubt that we love to spend time on social networking sites, surfing the internet on the phone and binge watching our favourite shows on television. But surprisingly, good old radio is still a preferred source of entertainment for many, both in metro and non-metro cities. Radio is the second most accessed media with
You don’t want to align with someone problematic Some of the most iconic advertisements of our time have featured celebrities endorsing brands and products. “Mean” Joe Greene was famous for his hall of fame football career, but arguably as well known for his “Hey Kid, Catch” Coca-Cola commercial. In the 1990s, supermodel Cindy Crawford remade
Get people off their phones and engaged with your brand A marketer’s challenge is to get consumers to pay attention to them without sticking an ad in the middle of their mobile screens that might turn them off. Take a walk in any neighborhood and you’ll see why. People are wandering about, heads down, eyes
Across continents and generations, research shows that the recommendations of friends are trusted more than any other form of advertising. People love to hear, watch and share stories with the people who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more frequently than